What is I. A.M. STRONG?
Intervene, Act, and Motivate (I. A.M.) STRONG is the Army’s campaign to combat sexual assaults by engaging all Soldiers in preventing sexual assaults before they occur.
Grounded by our shared belief in the Army Values, we are a band of brothers and sisters, placing mission first, never accepting defeat, never quitting and never leaving a fallen comrade. Our interdependence and shared respect among comrades frames who we are as a Team and an Army - a Team that finds sexual assault reprehensible and beyond toleration. Those who commit assaults hurt a member of our Team and wound our Army. This criminal act is cowardly and damaging to the very moral fiber that gives our Army its innermost strength.
As Soldiers and proud members of our Team, we are duty bound to Intervene, Act, and Motivate others to stop sexual assaults and the sexually offensive language and gestures that create an environment friendly to this abuse.